African coffee is famous for its unique flavors and rich heritage. Coffees like Ethiopian Yirgacheffe, Kenyan AA, and Rwandan Bourbon are celebrated worldwide for their distinct taste profiles. Yet, when it comes to global market share and consistent premium pricing, Brazilian coffee leads the way. This gap is not about flavor but about how quality is measured and communicated. Brazil’s well-established grading systems create trust and predictability for buyers. If African co

What lessons can African coffee producers draw from Brazil's rapid ascent?